As sustainability has become part of public discourse and headlines, this is a double-edged sword with its own challenges. Companies especially face increasing pressure to strike the right balance: how do you communicate your sustainability efforts without falling into the traps of greenwashing or greenhushing?
And as if that wasn’t challenging enough, the realities of climate change and intricacies of sustainability issues usually are very complex and can easily lead to polarisation in media.
This was a dynamic and engaging evening featuring perspectives from national media, communication agencies, and multinational corporations. Together, we explored the complexities of climate storytelling, corporate responsibility, and the media’s influence on driving real change.
Key Questions Discussed:
